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The downtown hotel boom: Should Madison chip in to add more rooms for Monona Terrace?

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The way Sanford DeWitt sees it, there are two kinds of travelers. There are the "spreadsheet guys," who "have to have everything planned out, have to have an itinerary." "They're going to stay at a Hyatt," he says. The other type of traveler is the "adventurer." This kind of person might book a hotel just a couple of hours in advance. They wouldn't be caught dead in any sort of organized tour, and they hate chain restaurants. The adventurer wants to get out and explore a city, ideally on foot or bike, to see what the homegrown culture has to offer.

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